PLAYGRND is a full-service design firm dedicated to building better brands through thoughtful, intentional design. We work closely with each client to create a compelling visual/physical identity that feels both innovative and authentic. From logo, web, and spatial design to videography, art direction, and construction we offer a uniquely comprehensive range of creative services, always rendered with care and professionalism.
Our combination of experience and network of trusted specialists allows us to offer full design package services for your projects. From printing vendors, 3D animation campaigns, and licensed contractors we ensure professional and efficient delivery.
We offer partial or complete identity design, with services ranging from logo, web, and packaging design to creating a full, graphic branding deck. We can help you realize and refine your business’s graphic identity, creating the kind of brand unification that translates across all marketing platforms.
We offer a range of videography services, including promotional video creation, drone footage capture, video ad campaign/music video production, and more. We also offer creative art direction services, assembling and collaborating with the right team of trusted photographers, models, stylists, etc. to meet your project’s needs.
Whether you’re looking to build a new space or re-imagine an existing one, we can take your project from start to finish—PLAY GRND is a design-build construction outfit. Our in house licensed construction capability translates into a better designed project with an efficient workflow, saving the client time and hassle.
"Where do I even begin?? Rachel is the absolute best! From start to finish, she let's you know exactly how the process works so that you feel 100% that you're working together to get what you envision for your business. She is incredible at hearing what your needs are and implementing them into the branding deck. I was blown away by her return time as well as her eye for colors, design and detail. Not only do I LOVE what she came back with for my business, but since I started using them on my website and in my pricing guides, welcome packets, and so fourth, I've been getting more inquiries and more bookings. I truly believe that much of that is thanks to her professional, beautiful branding deck she helped me with and I'm SO thankful. I definitely recommend hiring her!"
CHRISTINE FLOWER PHOTOGRAPHY
Rachel Bagan is a Los Angeles-based graphic designer and branding consultant who believes in building better brands through thoughtful, intentional design. A Las Vegas native, Rachel moved to L.A. in 2009 in pursuit of a design career and a (debatably) milder climate. She holds a Bachelor’s of Architecture from the Southern California Institute of Architecture and spent her post-grad years working as a designer at Omgivning, an architectural firm specializing in adaptive reuse projects in DTLA. Professionally, Rachel is committed to a holistic branding approach and to clean, playful design. Personally, Rachel is committed to her two rescue dogs, Luna and Shadow, and to frequent, excessive pizza consumption.
Alex Lopez acts as Play Grnd’s resident 3-D designer and builder, overseeing all spatial design/construction projects and lending his UX/UI expertise to Play Grnd's web development ventures. Originally from Ojai, California, Alex received his bachelor’s degree from the Southern California Institute of Architecture, earned his master’s in architecture from UCLA, and has been working in L.A. as a designer ever since. Alex is the proud son of a Thai chef/educator and a Mexican general contractor (who gave him his first construction management job while he was still in high school), he credits his parents with teaching him how to appreciate the space where creativity and logistics overlap.