JUST is a food company that aims to increase the availability of a fair, honest and just food system is available in all communities. They create food items that are innovative, environmentally responsible and tasty.
ABOUT THE PROJECT
We were brought on board to create branded, marketing materials to help launch JUST's new product: JUST Egg. We were tasked with creating printed materials to create a package for Influencers who had been brought on to promote the launch on social. This included custom letter-pressed letterhead with a custom envelope, printed posting instructions, and a mini cookbook with suggested recipes to use the product.
We also handled the design of promotional truck wraps used by JUST for their mobile campaign. Along with the trucks we created custom bikes to be used as accent pieces in their display. Lastly, we created a custom wrapped claw machine that dispensed mini JUST Egg bottles at the promotional events. This was a really fun project and gave us a chance to play with a lot of different promotional mediums!
PR Company | MKM Creative
View JUST's website HERE
Promotional Packaging Design
Promotional Print Material Design
Promotional Truck Wrap Design
Custom Promotional Bike Design
Sticker/Temporary Tattoo Design
Claw Machine Wrap Design
We designed these custom labels to display the mung beans that JUST Egg is made from. These were used at their promotional product launch events.
PROMOTIONAL PRINT MATERIAL
We were tasked with creating custom letterhead to be used for hand written thank you notes to be included in thank you packages. This letterhead was a custom 4 ply, blind embossed design with hand dyed paper to create a dual tone sheet. We created a custom designed envelope to carry the letter that featured an aqueous touch finish and raised UV logo on the flap. Each event featured a custom menu that we designed along with some promotional posters. We coordinated the manufacture of all of these products with a local printer.
BOOK LAYOUT DESIGN
Paired with the thank you note was an instructional pamphlet that had guidelines for social posts featuring the product that we designed along with a small cookbook showcasing the companies top recipes, for this book we created a print version and a digital e-book. We coordinated print and all proofing for the final printed book.
PROMOTIONAL TRUCK WRAPS + TENTS
The launch of JUST Egg included promotional events where the client tasked us with creating multiple truck wraps for varying vehicles as well as a custom wrapped claw machine that dispensed their new product.