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JUST is a food company that aims to increase the availability of a fair, honest and just food system is available in all communities.  They create food items that are innovative, environmentally responsible and tasty.

FOOD COMPANY

JUST

ABOUT THE PROJECT

We were brought on board to create branded, marketing materials to help launch JUST's new product: JUST Egg.  We were tasked with creating printed materials to create a package for Influencers who had been brought on to promote the launch on social.  This included custom letter-pressed letterhead with a custom envelope, printed posting instructions, and a mini cookbook with suggested recipes to use the product.

We also handled the design of promotional truck wraps used by JUST for their mobile campaign.  Along with the trucks we created custom bikes to be used as accent pieces in their display.  Lastly, we created a custom wrapped claw machine that dispensed mini JUST Egg bottles at the promotional events.  This was a really fun project and gave us a chance to play with a lot of different promotional mediums!

PR Company | MKM Creative

View JUST's website HERE

Client / 

MKM Creative

 

Role / 

Promotional Packaging Design

Promotional Print Material Design

Book/Layout Design

Promotional Truck Wrap Design

Custom Promotional Bike Design

Sticker/Temporary Tattoo Design

Claw Machine Wrap Design

 

Agency / 

JUST

Year / 

2019

PACKAGING DESIGN

We designed these custom labels to display the mung beans that JUST Egg is made from.  These were used at their promotional product launch events.

 
 

PROMOTIONAL PRINT MATERIAL

We were tasked with creating custom letterhead to be used for hand written thank you notes to be included in thank you packages.  This letterhead was a custom 4 ply, blind embossed design with hand dyed paper to create a dual tone sheet.  We created a custom designed envelope to carry the letter that featured an aqueous touch finish and raised UV logo on the flap.  Each event featured a custom menu that we designed along with some promotional posters.  We coordinated the manufacture of all of these products with a local printer.

 

BOOK LAYOUT DESIGN

Paired with the thank you note was an instructional pamphlet that had guidelines for social posts featuring the product that we designed along with a small cookbook showcasing the companies top recipes, for this book we created a print version and a digital e-book.  We coordinated print and all proofing for the final printed book.

 

PROMOTIONAL TRUCK WRAPS + TENTS

The launch of JUST Egg included promotional events where the client tasked us with creating multiple truck wraps for varying vehicles as well as a custom wrapped claw machine that dispensed their new product.