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Elissa Torres, the founder of Balanced Bruja acts as a guide as you explore a spiritual life and what that means for you.  Balanced Bruja provides a safe space for those looking for spiritual clarity, offering physical, emotional, and mental support.

YOGA + TAROT

BALANCED BRUJA

ABOUT THE PROJECT

Balanced Bruja was a full branding/visual identity job.  The client wanted to create an etherial design that had intricate detail to symbolize the idea of balance in nature and spirit.  We created a logo and overall branding identity along with a full branding deck that worked within this constraint and set the tone for the entire visual identity connected to the brand.  

We designed the website focusing on creating a sense of warmth and love in a digital sense.  The design features a consistent heavy color blocking balanced with delicate graphics and dynamic movement.  

View their website HERE

Client / 

Elissa Torres

 

Role / 

Branding Design

Website Design

 

Agency / 

The Balanced Bruja

Year / 

2020

BRAND IDENTITY

We created a full brand identity for the Balanced Bruja, this included a primary, secondary, and icon logo design for versatility of the visual brand.  We also created a full multi-page branding deck that broke down the brands identity in great detail.  Within the deck we created copy, color scheme, font guides, etc. 

 
 

WEBSITE DESIGN

We designed the Balanced Bruja website, focusing on creating a warm and welcoming digital environment.