DESIGN BRAND BUILD
Play Grnd Design is a full service creative agency specializing in branding and production. We help clients build their brands through innovative design and marketing strategies. Our job is to help bring your vision to life.
DEDICATED TO BUILDING BETTER BRANDS THROUGH THOUGHTFUL, INTENTIONAL DESIGN.
Rachel Lopez-Bagan is a Los Angeles/Ventura-based graphic designer and branding consultant who believes in building better brands through thoughtful, intentional design. A Las Vegas native, Rachel moved to L.A. in 2009 in pursuit of a design career and a (debatably) milder climate. She holds a Bachelor’s of Architecture from the Southern California Institute of Architecture and spent her post-grad years working as a designer at Omgivning, an architectural firm specializing in adaptive reuse projects in DTLA. Professionally, Rachel is committed to a holistic branding approach and clean, playful designs. Personally, Rachel is committed to her two rescue dogs, Luna and Shadow, and to frequent, excessive pizza consumption.
Alex Lopez-Bagan acts as Play Grnd’s resident 3-D designer and builder, overseeing all spatial design/construction projects and lending his UX/UI expertise to Play Grnd's web development ventures. Originally from Ojai, California, Alex received his bachelor’s degree from the Southern California Institute of Architecture, earned his master’s in architecture from UCLA, and has been working in L.A./Ventura as a designer ever since. Alex is the proud son of a Thai chef/educator and a Mexican general contractor (who gave him his first construction management job while he was still in high school), he credits his parents with teaching him how to appreciate the space where creativity and logistics overlap.
U. ALEXANDER LOPEZ-BAGAN
THE PLAY GRND TOUCH
We work hands-on with our clients from start to finish. A thorough initial discovery period along with regular feedback meetings and brainstorming sessions are the hallmark of a Play Grnd project. We work with brands of all sizes to create tailor-made strategies for each customer's specific needs and target demographic.
"Wow where to begin!! Rachel has helped create our vision into life!! She is so talented and created a full branding deck and logo for our company. She also handles all of our Instagram management and has helped us out reach many new customers. We receive many compliments on our logo design and she is wonderful to work with. Her work doesn't just stop at logos, she offers an array of services including all things graphic design, creative direction, interior design and amazing photography. During these hard times we are truly grateful to be working with Rachel. She takes great care in all of her work and I absolutely recommend trusting your next design projects with Rachel."
THE PINK CROW
"Working with Rachel & Co. has been God sent. I've hired and worked with Play Grnd Design for about 4 years now on several projects. They have a very clean aesthetic with an uber professional bedside manner . They are extremely talented with an eye for design in every way imaginable. I have to say I'm picky when it comes to design because I used to dabble in graphic design years ago . I'm not a vistaprint kind of gal. Nor do I care for design that isn't intentionally thought out . When I first met Rachel and we discussed a branding deal , everything felt intentional and thought out thoroughly. Even the assessment forms are thought out and a perfect tool for them to have guidance and communicate an aesthetic sometimes you can't put in words.
I have had my logo done , packaging , website and all branding materials such as cards and Tags done by Play Grnd Space. I even worked with them when opening up my brick and mortar space. They have and will continue to be my go to , my first choice and decision I will never regret . Absolutely worth every penny and then some!"
MICHELLE TERRIS PHOTOGRAPHY
"Rachel made my logo for my photography business and she did an amazing job! The whole process was easy and straight forward. She took my all over the place Pinterest board and gave me exactly what I was looking for. I really enjoyed collaborating with her and look forward to working together in the future!"
"Rachel is an absolute dream to work with. She created the most beautiful branding guide and website for me while working with a deadline in mind. Both are so perfectly aligned to my aesthetic, the type of work that I do and the clients I want to attract.
Not only is Rachel patient and answered all my questions from website tweaks to basic business things like how to create a Google business account, but when we met over Zoom she took time to check in throughout her design process.
Rachel is the best person for the job if you're looking for someone who thinks outside of the box and is beautiful at keeping that line of communication open. My website and online representation are absolutely stunning and that's all thanks to Rachel."
HOW WE WORK
Once we've completed the discovery phase and selected the best design packages to move forward with we focus on strategy. We research the best creative direction for your brand and figure out the best strategy that will set your brand apart from your competitors.
We kick of all of our jobs with a free consultation virtually, or once it's safe again, in person. This is known as the discovery phase where we get to know our clients and recommend the best packages for their needs. We take a client centric approach, it's your chance to get a feel for Play Grnd and ensure we are a good fit.
We work in a design and feedback round to ensure your needs are integrated every step of the way. The design phase is extremely hands on with virtual work sessions. We work together in each design iteration to generate digital assets/visual equity that you're happy with and successfully represent your brand.
Our combination of experience and network of trusted specialists allows us to offer full design package services for your projects. From printing vendors, 3D animation campaigns, and licensed contractors we ensure professional and efficient delivery.
We offer partial or complete identity design, with services ranging from logo, web, and packaging design to creating a full, graphic branding deck. We can help you realize and refine your business’s graphic identity, creating the kind of brand unification that translates across all marketing platforms.
+ BRAND IDENTITY + DECK
+ BRAND STRATEGY
+ BASIC LOGO DESIGN
+ BRAND COPY WRITING
+ BUSINESS CARD DESIGN
+ WEBSITE DESIGN
+ PRINT MEDIA AND LAYOUT DESIGN
+ CREATIVE ART DIRECTION
+ SOCIAL MEDIA MANAGEMENT
+ BRAND PHOTOGRAPHY
+ PACKAGING DESIGN
We offer a range of videography services, including promotional video creation, drone footage capture, video ad campaign/music video production, and more. We also offer creative art direction services, assembling and collaborating with the right team of trusted photographers, models, stylists, etc. to meet your project’s needs.
+ LYRIC VIDEOS
+ BTS VIDEOS
+ PROMO VIDEOS
+ DRONE FOOTAGE
+ AD CAMPAIGNS
Whether you’re looking to build a new space or re-imagine an existing one, we can take your project from start to finish—PLAY GRND is a design-build construction outfit. Our in house licensed construction capability translates into a better designed project with an efficient workflow, saving the client time and hassle.
+ INTERIOR DESIGN
+ TENANT IMPROVEMENTS
+ LANDSCAPE DESIGN
+ INSTALLATION DESIGN