DESIGN BRAND BUILD
Play Grnd Design is a full service creative agency specializing in branding and production. We help clients build their brands through innovative design and marketing strategies. Our job is to help bring your vision to life.
DEDICATED TO BUILDING BETTER BRANDS THROUGH THOUGHTFUL, INTENTIONAL DESIGN.
Rachel Lopez-Bagan is a Los Angeles/Ventura-based graphic designer and branding consultant who believes in building better brands through thoughtful, intentional design. A Las Vegas native, Rachel moved to L.A. in 2009 in pursuit of a design career and a (debatably) milder climate. She holds a Bachelor’s of Architecture from the Southern California Institute of Architecture and spent her post-grad years working as a designer at Omgivning, an architectural firm specializing in adaptive reuse projects in DTLA. Professionally, Rachel is committed to a holistic branding approach and clean, playful designs. Personally, Rachel is committed to her two rescue dogs, Luna and Shadow, and to frequent, excessive pizza consumption.
RACHEL LOPEZ-BAGAN
CO-FOUNDER/OWNER
Alex Lopez-Bagan acts as Play Grnd’s resident 3-D designer and builder, overseeing all spatial design/construction projects and lending his UX/UI expertise to Play Grnd's web development ventures. Originally from Ojai, California, Alex received his bachelor’s degree from the Southern California Institute of Architecture, earned his master’s in architecture from UCLA, and has been working in L.A./Ventura as a designer ever since. Alex is the proud son of a Thai chef/educator and a Mexican general contractor (who gave him his first construction management job while he was still in high school), he credits his parents with teaching him how to appreciate the space where creativity and logistics overlap.
CO-FOUNDER
U. ALEXANDER LOPEZ-BAGAN
THE PLAY GRND TOUCH
We work hands-on with our clients from start to finish. A thorough initial discovery period along with regular feedback meetings and brainstorming sessions are the hallmark of a Play Grnd project. We work with brands of all sizes to create tailor-made strategies for each customer's specific needs and target demographic.
CLIENT LOVE
INTERSTELLAR
ANGIE K.
"Wow where to begin!! Rachel has helped create our vision into life!! She is so talented and created a full branding deck and logo for our company. She also handles all of our Instagram management and has helped us out reach many new customers. We receive many compliments on our logo design and she is wonderful to work with. Her work doesn't just stop at logos, she offers an array of services including all things graphic design, creative direction, interior design and amazing photography. During these hard times we are truly grateful to be working with Rachel. She takes great care in all of her work and I absolutely recommend trusting your next design projects with Rachel."
THE PINK CROW
LIDIA G.
"Working with Rachel & Co. has been God sent. I've hired and worked with Play Grnd Design for about 4 years now on several projects. They have a very clean aesthetic with an uber professional bedside manner . They are extremely talented with an eye for design in every way imaginable. I have to say I'm picky when it comes to design because I used to dabble in graphic design years ago . I'm not a vistaprint kind of gal. Nor do I care for design that isn't intentionally thought out . When I first met Rachel and we discussed a branding deal , everything felt intentional and thought out thoroughly. Even the assessment forms are thought out and a perfect tool for them to have guidance and communicate an aesthetic sometimes you can't put in words.
I have had my logo done , packaging , website and all branding materials such as cards and Tags done by Play Grnd Space. I even worked with them when opening up my brick and mortar space. They have and will continue to be my go to , my first choice and decision I will never regret . Absolutely worth every penny and then some!"
MICHELLE TERRIS PHOTOGRAPHY
MICHELLE T.
"Rachel made my logo for my photography business and she did an amazing job! The whole process was easy and straight forward. She took my all over the place Pinterest board and gave me exactly what I was looking for. I really enjoyed collaborating with her and look forward to working together in the future!"
