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ESG, better known as El Sereno Graphics is a print shop based in Los Angeles, CA.  They recently moved locations, prior to moving they functioned as a full service print shop + art gallery/exhibition space.

PRINT SHOP + GALLERY

ESG

ABOUT THE PROJECT

ESG was a full graphic identity/refresh job.  We created a branding design that conveyed a minimal yet edgy vibe to appeal to their target demographic. 

The website was designed with minimal ease of use in mind.  We stuck with a single page continuous scroll layout to display all necessary info for the brand.

At ESG's original location in El Sereno we were contracted to design and construct a dynamic gallery space to act as a form of passive income for the business.  The design included moveable gallery walls which allowed for multiple gallery layouts as well as one large fixed wall for consistency.  We handled all design and construction/installation for this job.

View their website HERE

Client / 

Rich Browers

 

Role / 

Branding Design

Website Design

Interior Design

Product Photography

 

Agency / 

El Sereno Graphics

Year / 

2018

BRAND IDENTITY

We created a full brand identity for ESG, this included a primary, secondary, and icon logo design for versatility of the visual brand. 

 

WEBSITE DESIGN

We designed the website for ESG focusing on a design that's minimal and user friendly.  We played with a dynamic layout that brought in an edgy vibe to reflect the projects that ESG regularly works on.

 

INTERIOR DESIGN

We designed and constructed a dynamic gallery layout within the original ESG location.  The design featured one fixed wall along with 5 moveable walls to allow for dynamic layout designs for exhibitions/events of all sizes. 

 

PRODUCT PHOTOGRAPHY

We photographed print samples and projects that ESG had run in the past to showcase their services and printing capabilities on the website,

 

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