PLAYGRND is a full-service design firm dedicated to building better brands through thoughtful, intentional design. We work closely with each client to create a compelling visual identity that feels both innovative and authentic. From logo, web, and spatial design to videography, art direction, and construction, we offer a uniquely comprehensive range of creative services, always rendered with care and professionalism.

OUR STORY

Rachel Bagan is a Los Angeles-based graphic designer and branding consultant who believes in building better brands through thoughtful, intentional design. A Las Vegas native, Rachel moved to L.A. in 2009 in pursuit of a design career and a (debatably) milder climate. She holds a Bachelor’s of Architecture from the Southern California Institute of Architecture and spent her post-grad years working as a designer at Omgivning, an architectural firm specializing in adaptive reuse projects in DTLA.

 

Professionally, Rachel is committed to a holistic branding approach and to clean, playful design. Personally, Rachel is committed to her two rescue dogs, Luna and Shadow, and to frequent, excessive pizza consumption.

Alex Lopez acts as Play Grnd’s resident 3-D designer and builder, overseeing all spatial design/construction projects and lending his UX/UI expertise to Play Grnd's web development ventures. Originally from Ojai, California, Alex received his bachelor’s degree from the Southern California Institute of Architecture, earned his master’s in architecture from UCLA, and has been working in L.A. as a designer ever since.  Alex is the proud son of a Thai chef/educator and a Mexican general contractor (who gave him his first construction management job while he was still in high school), he credits his parents with teaching him how to appreciate the space where creativity and logistics overlap.

RACHEL BAGAN

URIEL A. LOPEZ

SERVICES

We offer partial or complete identity design, with services ranging from logo, web, and packaging design to creating a full, graphic branding deck. We can help you realize and refine your business’s graphic identity, creating the kind of brand unification that translates across all marketing platforms.

BRANDING

We offer a range of videography services, including promotional video creation, drone footage capture, video ad campaign/music video production, and more. We also offer creative art direction services, assembling and collaborating with the right team of trusted photographers, models, stylists, etc. to meet your project’s needs.

MOTION

Whether you’re looking to build a new space or re-imagine an existing one, we can take your project from start to finish—PLAY GRND is a design-build construction outfit.  Our in house licensed construction capability translates into a better designed project with an efficient workflow, saving the client time and hassle.

BUILT SPACE

CLIENTS

 INNOVATIVE DESIGN.

 

RESONANT BRANDING.

 

CLEVER SPACES.

FEATURED WORK

FOLLOW US ON INSTAGRAM TO SEE OUR MOST CURRENT PROJECTS

Hip hop inspired floral design company

 

OUR ROLE

Full branding deck // Website // Business Cards // Creative Art Direction

 

BRAND IDENTITY

Sophisticated + Feminine

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Historic Pasadena Residence

 

OUR ROLE

Designer // Drafting

 

IDENTITY

Historic // Warm

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Digital Press + Event Space

OUR ROLE

Branding // Design // Construction // Event Direction

 

BRAND IDENTITY

Creative + Professional + Adaptable

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LA based bi-annual photo journal

 

OUR ROLE

Full branding deck // Website // Publishing // Book Design // Creative Art Direction // Event Curation

 

BRAND IDENTITY

Sophisticated + Minimal + Playful

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Dog groomer with locations in Highland Park & DTLA

 

OUR ROLE

Full branding deck

 

BRAND IDENTITY

Geometric + Playful

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CONTACT

we would love to work with you on your next project.  Send us an email or drop us a line, let's make this happen!

El Sereno, CA

+1.702.573.9747

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