Finding a designer is such an important decision that can feel overwhelming at times . . . Finding a designer for your branding and marketing needs can feel really overwhelming, but don't worry, I've created an easy to follow guide to help you find that perfect person/agency! The hardest part is knowing where to start, right? Make a list The first thing you should do before even starting to look at portfolios and websites is to sit down and figure out what your needs are. M

We had the good fortune of connecting with Rachel Lopez-Bagan and we’ve shared our conversation below: Hi Rachel, what was your thought process behind starting your own business? After working for multiple years in Architecture, the profession I went to school for, I had the realization that my passion was with graphic design. I had been working as a graphic design as a side hustle after work and on the weekends and one day realized that was what I wanted to pursue as a caree

Rachel Lopez-Bagan is a graphic designer, branding expert, and founder of Play Grnd Design. She's here to help us create a visual brand identity that compliments our work and helps potential patrons see our content and KNOW it's us. We also discuss: 00:07:30 Clarifying your audience and artistic identity 00:19:00 How branding differs for artists from corporations 00:24:30 Create a visual brand that can grow with you as your work evolves 00:27:00 How to create quality market

Our latest guest for Bold Moves Podcast Episode 181: Rachel Bagan is a mover and a shaker! Rachel recently left her salaried job to fully commit to her branding & graphic design business. It has been bumpy at times but she is so much happier and already seeing growth in her business! If that wasn’t enough, Rachel also began a project called Array in which she scouts CA-based photographers for a bi-annual photography journal.  This project is very close to Rachel’s heart as it

I am a Los Angeles-based graphic designer and branding consultant who believes in building better brands through thoughtful, intentional des

Rachel was recently interviewed by Artful Efforts about how she has adapted to the changes caused by COVID-19 impact on her industry and the

The most common question I get from my clients is: “what is a brand identity?” and the ever popular “isn’t this something I can create mysel